Camp Brand Goods Fall '18 Capsule Collection

This summer I worked with Camp Brand Goods to create four new shirt designs for their Fall ’18 capsule collection based off my work with natural pigments and foraged materials.

Designs were inspired by an original textile painting I did last year with thickened natural dyes. Shown below.

Camp is known for its simple and nostalgic designs, often using just one or two colours in their silkscreened prints. I’d describe their brand as a blend of old athletic and graphic, so it made sense to go off the textile painting I made, which is my take on abstract landscape.

 
  Thickened natural dyes from food waste on cotton. Aug. 2017

Thickened natural dyes from food waste on cotton. Aug. 2017

 

Walking where I live is a large part of my practice and as an exercise in mindfulness I often like to break down my surroundings into more simple elements, recognizing mountain ranges and horizon lines simply as shapes rather than detailed land masses for example. These shapes or ‘mindscapes’ as I’ve called them, made their way into my personal work first as collage and then as drawings, stencils, and paintings.

For the shirt designs we wanted to bring in fun seasonal colours while staying true to the earthy tones of the natural paints I mixed for the originals. Knowing they’d be silkscreened I was mindful of texture, as anything too variegated wouldn’t read as well in the medium. Solid shapes with high opacity was what we were going for so I chose to paint the original designs on low-grain watercolour paper with handmade gouache, and then scanned them to prep for printing.

The botanical typography design was made using foraged wildflowers and greenery native to Canada. We chose to print direct to garment for this one to preserve the original colour and detail of the plants.

Collection images by Chris Amat

This was an exciting process for both of us, as it referenced the character and natural palette of my work while allowing for production at a much larger and accessible scale. I hope that it will inspire more opportunities to collaborate across mediums with other brands.

Shop the collection on Camp’s website and see more in Design.

Thanks for reading about this work, it was a blast to create!

Ginni

 

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